display ad and cold traffic

Display Ad and Cold Traffic

What are display ad and cold traffic you should know?

Today traffic is no longer depending upon SEO and PPC.  You can get cold traffic from traffic network and retargeting.  Display ads are taking over the world now and slowly television ads are going to fade.  Display ads are easy to make and test.  You can have your ads display on any website you choose.  Traffic can come instantly and you just have to bid in impressions to bring cold traffic to your target websites.

What is a display ad?

Display ads are those ads that come in different sizes.  You see this all the time now when you read Google news or tabloids online.  Here is an example of a display ad –

In the past, the same concept is applied and display ad behaves like a banner ad with only one size.  In the past few years, people started to realize 96% of all visitors do not make the decision to purchase when they first visited the site.  The study has also indicated that your prospective customers must see your ad at least 7 times before they buy from you.  Thus it becomes display ads.

Display ads are bid in impressions and the process of bidding is very much the same as PPC.  At this writing, display ads are still in its infancy and most businesses do not realize the power of display advertising.  They still pay for pay per click or SEO.  Nothing is really dead but only transform.

So how do you get into display advertising?

First, you want to create different ad-sets.  Ad-sets come into different sizes.  Your ad must have enough information but do not have too much that the message is lost.  Designing an ad that converts will require skills and experiences.  After ad-set is created you will want to contact display ad brokers. Click here to receive a free banner ad and use on your website or social media.  Display advertising means your ad-sets are used on different websites and instead of pay per click you will pay per impressions and the websites of your choices are selected based on interests or exact URL or physical addresses.   Thus it is called display advertising.

Because not many people are aware of these type of advertisings bid on impressions is still cheap.  Pay per click for display ad can be 80 percent less than Google PPC.

How does cold traffic play a role in traditional advertising?

In the recent past, Google is king when it comes to traffic. SEO professionals have to jump through hoops to optimize their client’s websites to rank on Google for traffic. Then Google created Google My Business and this form of advertising is clearly very helpful to small businesses that have no budget for advertising. Although there are ways to gain more traffic from Google My Business small businesses do not have to pay anything to have a web presence.  You can create GMB free of charge and put your physical store on the map.

Now there is another player in the online traffic field.  It is called Cold Traffic. 

How does cold traffic work?

So after your ad-sets are created it is time to place them onto websites.  Websites such as Forbes, ESPN, Yahoo and Google and many more are starting to taking orders for these ad-sets thus the term cold traffic.  It’s cold traffic because you can’t put a key phrase on Yahoo or ESPN or Forbes.  Ads such as DUI lawyers can be seen on Forbes and ESPN.  It’s also called cold traffic because you really don’t know if the visitors on Forbes or ESPN are those looking for DUI lawyers? However, these types of display ads are there to send traffic to an offer or keep the offer out there so that when the time is right a purchase will be made. Remember about the 7th rule of advertising? Thus the CTR may not look like anything like PPC, however, cost per click is surely very low.

Although it is called cold traffic … because sometimes it can’t really be very targeted you can opt for hyperlocal where exact URL or physical addresses can be used to display ads. When this happens you can serve ads to the people who may have a need to buy your service. For an example, a restaurant is located in a busy mall and they can hyperlocal the mall so that when patrons of that mall use the cell phone while they are shopping can see the restaurant’s ad. This type of ads can be very effective and trigger impulse purchase that otherwise can’t be seen.

For a demo of how a system like this can work for your business please call Online by Andrew at 954-707-1295.

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