Marketing Agencies in Florida
The Role of Marketing Agencies In Florida
The role of marketing agencies in Florida and most other locations big or small cities are very similar. Marketing plays an important role in any company’s survival. Marketing is different than advertising. Marketing is an umbrella of services such as branding and public image, message and offers you want to present to your audience to describe who you are and your company objectives. Advertising is a subset of marketing and it’s more into sending out individual offers to the world. Marketing is a roadmap and advertising is one of the actions on the map.
Like many other services online there are hundreds of marketing agencies in Florida. As a new business owner, how can you make the decision with whom to hire?
First, you want to decide what you like to accomplish? More quality leads? more site visitors? more visibility on the search engines? more social outreach? Then you want to search the web and find companies who offer those services. New business owners often want to know how they can design eyes catching logo or how to get their brands some eyeballs. All activities boil down to how can you earn a living doing what you love?
All businesses need customers and some owners are so good at working their business but not very good at sales. You have to get into a habit of getting sales and do it every day. If your company is a startup and you have money finding the best salespeople would be an item in your marketing strategies.
Effective Sales Strategies
An effective sales strategy may contain one or all of these followings advertising channels:
- Outbound Efforts for Inbound Leads
- Cold calls or Emails
- Advertising PPC Google and Social Media – depends on demographics data you will decide which route to take
- GMB (Google My Business) for local businesses
Now we’re going to talk about …
Outbound Efforts for Inbound Leads:
What this mean is you want to scrape website emails, searching for the next company you want to do business with. This can accomplish via using some kind of scraper software to scrape google my business, yellow pages, yelp, linked in and etc.
Cold calls or Emails:
From this list of names and phone numbers you may want to send cold emails (you may want to experiment with subjects and titles to get the most open rate), cold calls, or hire someone to do the sales prospecting for you. This task is very important and you must do this daily to achieve optimum result. If you have any problem creating outbound campaign please contact one of our specialists in this area. We can help you creating email sequences and sales materials to accomplish the tasks.
PPC Google or Social Media (Facebook, Instagram, Linked In)
The fastest way to receive instant traffic is to pay for PPC (pay per click) with Google. Local niches are done best with Facebook only because Facebook has a huge database with all kinds of demographic as well as other consumers related data that you may need to craft a perfect audiences for your ads.
This task can be done alone or combined with other marketing techniques. Many people mistakenly think SEO is dead. In reality it is far from dead if you do it correctly. Online By Andrew found a loophole in Google ranking algorithm and it allows us affordably ranks for different type of budgets. We can start your budget at $500 a month and still accomplishes alot of ranking goals. However one caveat is you must do our technique at the minimum of 6 months. No short cut can do. We only emply white hat using content and special ranking strategy we found based on survival on many different Google animal updates.
GMB Google My Business
If you are a local business you MUST take advantage of Google My Business listing. This is where we excel as well. We can help you get alot more traffic to your map based on our affiliation with many facebook groups and learn all about their secrets ranking. There are definitely methods to do so. In some cases even if you are NOT on top three we do find ways to bring extra traffic to your online business.
In summary unlike those big advertising agencies our company deals mostly with online advertising and marketing methods. We employ everything to bring one thing to your business and that is to help making your phone rings everyday with hot leads. We have all kind of budgets to get you started. Our vertical market are lawyers and tiny businesses. You may think this seems contradictory to each other. On the contrary we can only because we found this loop hole. Depending on each client we will tailor our approach to fit their budgets.
One final word of advice here. Whichever method you want to employ do not give up until getting the results you want.