Local SEO for lawyers Coconut Creek
LAWYERS MARKETING 101
Most lawyers opt for pay per click as their primary advertising channel because it’s the fastest way to bring more clients to their doorstep. Approximately 80 percent opt for Google My Business as it is free to register and hassle-less. However, cold pitching and video sales seem the least favored advertising methods.
It’s time for a change.
Please allow me to give you some broader considerations for your law firm.
LOCAL SEO FOR LAWYERS
1- Pay per click:
PPC is great because customers who view your advertisement will most likely call you on the same day. One thing you may want to pay special attention to is retargeting. Why? Because 96% of visitors who visit your site will not call you or ready to buy the services you offer. The good news is that you can still get high conversions by doing consistent follow up.
Did you know that PPC for lawyers ranges from $30- $200 per click? Google provides retargeting however it is limited. The fact is Google only covers 27 percent of all websites, which means you still need to do a lot of work to get your brand out there.
In addition, Google only uses one banner ad. If you’ve ever looked at a banner or billboard more than once, it becomes boring to look at. That’s why online banners have lower conversions compared to PPC.
Online By Andrew is an advertising agency where we have in our portfolio contacts for 97 percent of all websites on the web. We can get you on ESPN, the Weather Channel, FORBES and more. We also have in place ways to switch our ad messaging so that ad blindness is a thing of the past.
- Retargeting: To study more about how we create ads so that no ad blindness click here to contact us and request our video to send to your email box. It’s highly educational.
- Hyperlocal: Place video ad or banner ad on your competitor’s website.
2- Pay per call. You want to at least employ pay per call for your outbound marketing efforts. Pay per call needs some initial time to set up properly however once it’s done, you just add more money to your campaign then rinse and repeat.
3- Video marketing. This visual platform enhances your influence on the target market. Unlike other niches where you can say % off for all first visits, legal fees vary with cases. However, each client starts at 5k+.
The trick of video marketing is the saturation effect. You can rank on top positions with carefully chosen keywords and special method of syndications. If you can just put out these type of videos once per month you are sure to catch a lot more businesses.
4- Google My Business. This is definitely one of the Best lawyer’s marketing technique is GMB (Google My Business). It’s free to register and you won’t pay monthly fees.
What’s the secret to staying on top of your competition? By encouraging your customers to post ratings and reviews in order to send more trust signals.
5- Facebook ads. I list Facebook ads as an added last step because you want to explore all traffic avenues for your lawyer business.
Last but not least install google analytics on your website and assign values to each of the traffic methods. This is the only way to analyze which advertising method fits you best. Site conversion will be the last frontier here. You want to measure this and without google analytics you will be shooting in the dark.
There you have it –
Call us for all of your law firm traffic needs.