Heres how,

When you have a storefront it’s sometimes difficult to stand out unless your customers know who you are and find you directly by your company name.  For walk-in traffic to work, you want to show your brand in front of your prospective customers while they are in local proximity to your store. 

There are two prominent marketing methods for today’s online advertising strategies.  Hyperlocal and the other is Local SEO. 

Hyperlocal marketing is a marketing method which concentrates on using the physical addresses and locations to show your ads.  Ads are displayed per impressions.

Local SEO is a marketing method using keywords or key phrases to be found on search engines.  Ads are displayed per click.

Both are very effective and like magic, your reputation will proceed you. When local potential clients see YOU even before they walk in YOUR DOOR and not another of your local competitors. 

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Best wishes