How To Create A Best Conversion Ad

This article will help you answer the question “How to Create The Best Conversion Ad”.

Advertising is a very strange animal because you’re dealing with people and emotions. Thus sometimes you can copy and other time you don’t.  Even the same ad proves to work great for one market disaster for another.  The rule of thumb for all direct advertising is to advertise one thing – one choice one action at a time.  If you offer too many choices your target audience may get confused and at the end buy nothing.  Here’s our take on how to create the best conversion ad!

Before designing any ads ask yourself – what is your goal?  Do you want people to sign up? To purchase? or to visit your site? to offer a discount? whatever it is make it one goal only.

The ad should not exceed more than 3 colors.  Cutesy sometimes work other times not. Know your audiences.

The ad should have amazing image that speaks for what you are trying to say.  Try to spend a good amount of time to find a good image.

The text should not blend into the image that you have no idea what it is or you can’t read.  The color of the text is also important.  Can you read it? How many words do you have for your ad copy? Too many words can also consider being difficult to read.  Ideally, you should only have 7 maximum words on your ad.

Do you use a 1st or 2nd person or do you use the third person? In the recent past using a third person voice was preferable however time has changed.  You want to convey the message by putting your readers into that ‘action’ phrase. For an example – Book my ticket now instead of Book the ticket now.

Does your call to action button clear and easy to read? From a quick glance are you able to see your call to action? Does the color stand out?


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