Homepage Ranking Tips
How To Create Landing Page With Our Homepage Ranking Tip
Should you rank your home page based on keyword or brand? The short and quick answer is Brand. Never ever rank the home page for keywords unless you have a thin website with just 5 pages or less. It is not recommended that you create a website with only 5 pages you will not be able to compete for high volume keywords. You want to create content and post to your blog. The more you post the better you will rank. Then you want to send link juice back to the home page via internal linking.
You also want to make your site more authority by placing links to other relevant and authority website.
For more ranking tips you want to check out this place.